By Ana Sofia Elias,Rosalind Gill,Christina Scharff
This quantity methods questions approximately gender and the politics of visual appeal from a brand new point of view by means of constructing the idea of aesthetic labour. Bringing jointly feminist writing concerning the ‘beauty fable’ with contemporary scholarship approximately new varieties of paintings, the e-book means that during this second of ubiquitous images, social media, and 360 measure surveillance, women are more and more required to be 'aesthetic entrepreneurs’, keeping a continuing nation of vigilance approximately their visual appeal. the gathering exhibits that this paintings isn't just at the floor of our bodies, yet calls for a change of subjectivity itself, characterized through notions of non-public selection, risk-taking, self-management, and person accountability. The booklet comprises analyses of on-line media, good looks carrier paintings, girl genital plastic surgery, educational style, self-help literature and the seduction neighborhood, from a number of nations.
Discussing good looks politics, postfeminism, neoliberalism, labour and subjectivity, the booklet may be of curiosity to students and scholars with an curiosity in Gender, Media reports, Cultural reviews, Sociology, Social Psychology and administration Studies.
“This hugely enticing, shrewdpermanent, and wide-ranging assortment analyzes how, lower than the self-governing mandates of neoliberalism, the calls for that ladies and ladies control and regulate their our bodies and visual appeal have escalated to new, unforgiving levels. a unique energy of the ebook is its emphasis at the upward thrust of ‘aesthetic labour’ as a world, transnational and ever-colonizing phenomenon that seeks to brush up ladies of all races, a long time and locales into its disciplinary grip. hugely recommended.”
-Susan J Douglas, University of Michigan, USA
the inherited accountability that continues to be women’s specific burden to manage.”
-Melissa Gregg, Intel company, USA
“This publication incisively conceptualizes how neo-liberalist and postfeminist developments are ramping up pressures for glamour, aesthetic, type, and physique paintings within the common public. In a second while YouTube ‘makeup the best way to’ movies obtain thousands of hits; what to put on and the way to put on it blogs clock gigantic followings; and staying ‘on model’ is bought to us because the key to non-public and monetary good fortune, ‘aesthetic entrepreneurship’ is sure to turn into a go-to proposal for someone looking to comprehend the profound shifts shaping labor and existence within the 21st century.”
-Elizabeth Wissinger, City college of latest York, USA
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Additional resources for Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism (Dynamics of Virtual Work)
Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism (Dynamics of Virtual Work) by Ana Sofia Elias,Rosalind Gill,Christina Scharff