Download e-book for kindle: Advertising Management by Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe

By Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe

This finished ebook is designed to function a first-rate textual content for the ads administration direction that follows the extra basic ideas of ads direction. it could stand by myself, or, for teachers preferring a case-based procedure, it may be followed including "Cases in advertisements administration" (978-0-7656-2261-7) via an analogous authors. "Advertising administration" covers an entire diversity of themes for a semester-long path, together with monetary administration, enterprise making plans, strategic making plans, budgeting, human source administration, ethics, and coping with swap. there's even a different part on 'managing your self' and your individual profession in advertisements. The textual content contains considerable figures, tables, and sidebars, and every bankruptcy concludes with beneficial studying goals, summaries, dialogue questions, and extra resources.

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Advertising Management by Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe

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